Whitestone Health Brand Center
Brand Guidelines
“Your health, our priority.”
The home of the Whitestone Health brand — how we look, how we sound, and where to find every approved asset.
The guidelines
How we look and sound
Our Story & Mission
Whitestone Health is a Christ-centered healthcare alliance connecting patients with independent providers in Central New Jersey — an alliance of practices, not a single clinic.
Read the guidelinesThe Whitestone Way
Grace · Excellence · Presence · Trust — these four principles guide every touchpoint in the Whitestone experience.
Read the guidelinesOur Values
Faith · Compassion · Integrity · Innovation — the four values at the core of the Whitestone Health brand.
Read the guidelinesVoice & Tone
How Whitestone sounds: warm, direct, and clinically credible. Person-first language for ABA; plain words over jargon; em-dashes sparingly.
Read the guidelinesColor Palette
The complete brand palette — interactive standards, territory colors, the core neutral ramp, and the extended brights of the brand book. Bright values decorate; the darker ink variants carry text — that split is our accessibility rule.
Read the guidelinesTypography
Three families, three jobs. Keep display type rare so it stays special.
Read the guidelinesLogo Usage
Which lockup to use where, and the handling rules that keep the mark consistent everywhere it appears.
Read the guidelinesPhotography
Clean · Approachable · Contemporary — imagery that reflects the brand DNA.
Read the guidelinesApplications
How the brand shows up in the world — digital ads, social formats, and printed material.
Read the guidelines
Downloads
Essential files
Files live in Google Drive — links open in a new tab.
- Guidelines
Whitestone Health Brand Guidelines (PDF)
The brand book (proposed final): logo system, palette, typography, and applications. Source today: "Whitestone Health Branding Materials/Whitestone Health Brand Guidelines Proposed Final.pdf".
Coming soon
Asset catalog
All public brand assets
Files live in Google Drive — links open in a new tab.
- Logo
Whitestone Health Logo Suite
The full logo export set — every lockup in SVG, PNG, JPG, and print-ready PDF/AI. Link this record to the Drive FOLDER; individual lockups are nested inside. Source today: "Whitestone Health Branding Materials/" (EPS_SVG, PNG, JPG, PDF_AI) and the site repo public/brand/.
- Primary Lockup — Black + TealComing soon
- Primary Lockup — WhiteComing soon
- Secondary WordmarkComing soon
- WH Monogram (Icon)Coming soon
Coming soon - Logo
Whitestone Health ABA Lockup (SVG)
The Whitestone Health ABA discipline lockup (green). Source today: project folder "whitestone-health-aba-lockup.svg".
Coming soon - Logo
Vital Brain & Spine Logo Set
Vital Brain & Spine practice logos — navy, steel, and white variants plus gradients. Source today: repo public/brand/vital-brain-spine/. NOTE: three core variants were reconstructed after the original Figma uploads were lost — the authoritative Figma source is still to be re-uploaded (D-106).
Coming soon - Template
Digital Ad Examples
The brand-book digital ad examples (PDF p.19): square social formats pairing full-bleed photography with a short human headline ("Care that sees the whole you." / "Healing, Elevated.") and the wordmark or monogram. Source today: page 19 of "Whitestone Health Branding Materials/Whitestone Health Brand Guidelines Proposed Final.pdf" — export stills or ad templates to Drive.
Coming soon - Print collateral
Stationery & Print Applications
Printed-material applications from the brand book (PDF p.20): letterhead, notebook, business card, and notepad treatments on the neutral palette. Source today: page 20 of the Brand Guidelines PDF; production stationery files to follow.
Coming soon
Brand contact
For inquiries regarding the Whitestone Health brand — usage questions, asset requests, or co-branding with a partner practice — contact the Whitestone team through mywhitestone.com/contact.